According to Minister of State for Tourism Wasi Shah, Pakistan saw a 115% rise in foreign tourism in 2023, generating $1.3 billion in foreign exchange earnings for the nation. In an exclusive interview with a private news channel, the minister stated that Pakistan saw a remarkable 92% recovery to pre-pandemic levels in 2023 due to a 115% increase in tourist arrivals over the previous year, according to the World Tourism Barometer published by the World Tourism Organisation of the United Nations. The minister expressed hope that increased tourist arrivals in 2024 will transform the nation into a major player in the travel and tourism industry.